Competitive Analysis in the Engineering Services Provider Sector
Initial situation
- Competitive analysis of direct competitors based on a systematic compilation of publicly available data.
Approach
- Key "Critical Success Factors" were derived based on business reports and published financial statements.
- Comparison of the development of asset, financial, and earnings situation over a medium-term period.
Result
- Presentation of potential opportunities and risks, as well as strengths and weaknesses of the competitors.
- Explanation of the possible insights and limitations of an external competitive analysis.